Privacy Policy

Key privacy policy summary

• We only process personal data that is necessary and relevant to our business
• We do not sell or share your data with third parties without your consent
• You have full control over your personal information and preferences
• We implement strict security measures to protect your data

Introduction

Kain Motors Limited ("we", "us", "our" or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website kainmotors.co.uk (the "Website") and use our services.

We are a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means we are responsible for how we collect and use your personal data.

Please read this privacy policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using our Website, you signify that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Data we collect

We collect personal data in several ways:

Information you provide directly:

• Contact Information: Name, email address, phone number, mailing address
• Vehicle Information: Preferred makes/models, budget, specific requirements
• Account Information: Login credentials, password, preferences
• Communication Data: Messages, enquiries, feedback you send us
• Transaction Data: Payment information, purchase history, quotes requested

Information collected automatically:

• Browsing Data: Pages visited, time spent, links clicked, referring website
• Device Information: Device type, operating system, browser type, IP address
• Location Data: General location derived from IP address (not precise location)
• Cookies & Tracking: See our Cookie Policy

Information from third parties:

• Credit Reference Agencies: For finance application verification
• Marketing Partners: For campaign optimisation and targeting
• Social Media Platforms: If you link your social account

How we use data

We use your personal data for the following purposes:

• Service Delivery: Process vehicle enquiries, quotes, and test drive bookings
• Customer Communication: Respond to your messages, provide customer support
• Marketing: Send promotional emails and personalised vehicle recommendations (with your consent)
• Financial Processing: Process payments, finance applications, and valuations
• Website Improvement: Analyse user behaviour to enhance website functionality
• Legal Compliance: Meet regulatory requirements, prevent fraud, ensure contract compliance
• Analytics: Understand website usage patterns and user preferences

Legal bases for processing

We process your personal data based on the following legal grounds:

• Contract: Processing necessary to provide services you've requested
• Consent: You have explicitly agreed to processing (e.g., marketing emails)
• Legal Obligation: We are required by law to process your data
• Legitimate Interest: Processing is necessary for our legitimate business interests

Sharing & disclosure

We do not sell or trade your personal data. However, we may share information with:

• Service Providers: Payment processors, email providers, analytics services
• Finance Partners: Finance companies for loan processing (when applicable)
• Legal Requirements: Law enforcement, courts, or regulators when required
• Business Transfers: In case of merger, sale, or acquisition of our business

All third parties are bound by confidentiality agreements and must comply with data protection laws.

Data retention

We retain your personal data only for as long as necessary:

• Enquiry Data: Retained for 2 years or as long as an active interest is shown
• Transaction Data: Retained for 7 years for accounting and legal purposes
• Marketing Data: Retained until you unsubscribe or withdraw consent
• Website Analytics: Typically retained for 12-24 months

You can request deletion of your data at any time, subject to legal retention requirements.

Your rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how your data is used
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Opt out of marketing or certain processing activities
• Right to Withdraw Consent: Withdraw previous consent at any time

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

Security

We implement industry-standard security measures to protect your personal data:

• SSL/TLS encryption for all data in transit
• Secure password policies and multi-factor authentication
• Regular security audits and penetration testing
• Limited access to personal data (need-to-know basis)
• Regular staff training on data protection and security
• Secure data disposal and deletion procedures

While we strive to protect your personal data, no security system is 100% secure. If you become aware of a security breach, please contact us immediately.

Marketing communications

We would like to keep you informed about vehicles, offers, and services that may interest you. We will only send marketing communications if you have opted in or consented to receive them.

You can unsubscribe or update your marketing preferences at any time by:

• Clicking "unsubscribe" in any email we send
• Contacting us directly using the details below
• Updating your preferences in your account settings

Third-party links

Our Website may contain links to third-party websites. This Privacy Policy applies only to our Website. We are not responsible for the privacy practices of external websites. Please review the privacy policies of any third-party sites before providing your personal information.

Children's privacy

Our Website is not directed towards children under 13. We do not knowingly collect personal data from children under 13. If we become aware that a child under 13 has provided us with personal data, we will promptly delete such information and terminate the child's use of our Website.

International transfers

Your personal data is primarily stored and processed in the United Kingdom. If we transfer data to countries outside the UK, we ensure adequate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions recognised by the UK Information Commissioner's Office (ICO).

Changes to this policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of any material changes by updating the "Last Updated" date and posting the revised policy on our Website. Your continued use of our Website signifies your acceptance of any changes to this Privacy Policy.

Contact us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached data protection laws: